Transform overwhelmed families into confident caregivers
An automated 8-week educational email course that supports your hospice families through every stage of the journey — with clinical clarity and genuine compassion, delivered when they’re ready to receive it.
16 expertly crafted emails over 8 weeks
- Bite-sized content they can read when they’re ready
- Stage-by-stage guidance through the hospice journey
- Clear answers to questions that arise between visits
- Comfort strategies they can implement immediately
- Reassurance that their feelings and questions are normal
A reusable digital asset your hospice deploys for every new admission — month after month, without adding to your team’s workload.
Your clinical team is exceptional.
So why do families still say “No one told us what to expect”?
It’s not because you’re not communicating. It’s because families can’t absorb complex information when they’re in crisis mode. Even when your team explains everything perfectly, families simply cannot process it all in real time.
Sleep-deprived and emotionally exhausted — families are coping with grief, fear, and rapid changes in their loved one’s condition all at once.
Overwhelmed by medical terminology — hospice is a completely unfamiliar care model. The word itself carries weight before a single explanation is given.
Questions surface later — families nod along during visits, then call back with the same questions because nothing stuck in the moment.
This shows up where it hurts — in CAHPS scores, in staff time spent repeating conversations, and in fear-based decisions that interrupt care.
What if families could learn at their own pace, when they’re emotionally ready?
An 8-week educational email sequence delivers gentle, digestible hospice education that arrives exactly when families need it most. Information in small doses, at their own pace, when they’re ready to receive it — not during a crisis moment when nothing can stick.
Bite-sized content they can actually process
Each email covers one focused topic. Families can read during a quiet moment and return to it as often as they need. No overwhelm — just the right information at the right time.
Stage-by-stage journey guidance
Content is sequenced to match where families are in the hospice journey — from initial admission through active caregiving, anticipatory grief, and bereavement support.
Consistent for every family
Whether admitted on Christmas Day or a Tuesday in July — assigned your most experienced nurse or your newest hire — every family gets the same expertly crafted education.
Amplifies your nurses, not replaces them
The sequences reinforce what your nurses cover during visits — ensuring that key information lands even when families can’t fully absorb it in the room.
Answers questions before they become calls
Families get answers to the questions that typically surface at 10pm — reducing after-hours calls and emergency escalations driven by uncertainty and fear.
Branded to your hospice
Every email is written in your voice and branded to your organization. Families experience consistent, professional communication from your hospice — not generic content.
Measurable results for your organization
When families are educated, they become more confident caregivers. That confidence shows up across every metric that matters to your hospice.
Higher CAHPS Communication Scores
When families feel informed and supported throughout their journey, satisfaction scores improve — strengthening your reputation and referral relationships.
Reduced Staff Burden
Fewer repetitive educational calls, fewer after-hours emergencies from families who don’t know what to expect. Your team stays focused on direct patient care.
Powerful Word-of-Mouth
Confident, informed families become your best advocates — sharing their experience with friends, family, and healthcare providers in ways no marketing campaign can replicate.
Improved Length of Stay
Families who understand hospice philosophy early are less likely to seek aggressive interventions that interrupt care or lead to revocation.
Stronger Referral Relationships
When referring physicians hear positive family feedback about your educational support, they gain confidence in your organization and refer more frequently.
Competitive Differentiation
While competitors rely on basic brochures, you offer systematic family education that positions your hospice as the clear choice for families who value being truly informed.
“Catriona has a very unique blend of skills that are hard to find. She has a strong background in healthcare and nursing with clinical experience, and she is also an experienced writer. She knows the ins and outs of hospice and has done a fantastic job on our project.”
Give every family the education they deserve — automatically
This is a reusable digital asset your hospice owns. Deploy it for every new admission, month after month, without adding to your team’s workload.